Marketing 1 Terms
World of Marketing & Market Planning
Chapter 1 Links to an external site. - Marketing Is All Around Us
Chapter 2 Links to an external site. - Basic Marketing Concepts
Chapter 3 Links to an external site. - Free Enterprise System
Personal Selling
Chapter 12 Links to an external site. - Preparing for the Sale
Chapter 13 Links to an external site. - Initiating the Sale
Chapter 14 & 15 Links to an external site. - 14: Presenting the Product 15: Closing the Sale
Promotion & Advertising
Chapter 17 Links to an external site. - Promotional Concepts & Strategies
Chapter 18 Links to an external site. - Visual Merchandising and Display
Chapter 19 Links to an external site. - Advertising
Chapter 20 Links to an external site. - Preparing Print Advertisements
Distribution/Channel Management
Chapter 21 Links to an external site. - Channels of Distribution
Chapter 22 Links to an external site. - Physical Distribution
Chapter 23 Links to an external site. - Purchasing
Pricing
Chapter 25 Links to an external site. - Price Planning
Chapter 26 & 27 Links to an external site.- Pricing Strategies & Pricing Math
Marketing Information/Research
Chapter 28 Links to an external site. - Marketing Research
Chapter 29 Links to an external site. - Conducting Marketing Research
Product/Service Management
Chapter 30 Links to an external site. - Product Planning
Chapter 31 Links to an external site. - Branding, Packaging, and Labeling
Chapter 32 Links to an external site. - Extended Product Features