These resources are an outcome of Utah teacher collaboration. If you would like more information on these resources you can contact the teacher directly.

Strand 1: Marketing Basics Worksheet

Marketing Basics 6.12.docx

Strand 1: 7 Functions of Marketing Activity

M1 A1 Functions of Marketing WS.docx Catherine Lunt

Strand 1: Internet Search and Share by:marjie.ralph@nebo.edu

This assignment is for students who know nothing about marketing

1.) Spend 10 minutes on the internet (I will set a timer). Find out everything that you can about marketing.

2.) After your search spend 5 minutes making a list of what you found. Share links, ideas and learning.

3.) Turn to a friend and spend 10 minutes sharing what you found.

4.) As a partnership decide what idea is the best and share with the class.

Strand 1: Marketing Utility- Added Value

Marketing Utilities 6.12.docx

Objective: Students will review the 4 P's of marketing and learn the impact of the new 5th P.

Instructions: Read the article below

1. Rewrite the Ps of marketing – The five Ps of marketing.pdf
2. Rewrite the Ps of marketing – The five Ps of marketing.docx
  - Highlight the points in the article and using the Cornell Note Taking Method take notes.
3. Complete the discussion questions on Canvas.
  - The 5 Ps of Marketing-Discussion Question

Strand 1:

Objectives: This assignment is given after they understand the 4 P's.

The students need to market themselves to the rest of the class.

I've included the grading rubric, as well as the example on me. I would obviously suggest creating your own example.

This gives them an opportunity to market something they should know a lot about, themselves.

Marketing Yourself Rubric.pdf

Marketing Myself Example.pdf

Strand 1: Functions of Marketing

Strand 1 Functions.docx

Strand 1: 7 functions of Marketing Intro by Robbie Poter

I use this quizlet link to go through and discuss and introduce each function and then have them work in small groups to discuss which one each of the examples are. Some examples are a local business in our town , you may want to change the names to local businesses in your area.

Quizlet link

https://quizlet.com/147188890/7-functions-of-marketing-flash-cards/ (Links to an external site.)

After giving them time to go through them we share as a class and discuss (many of them can fall under more than one of the 7 functions)

Marketing Functions.docx

Strand 1: 7 Functions of Marketing Posters

M_1.01_MKT_Function_Poster_Activity_.pdf

Marketing Utility Assignment by: lori.jacobson@nebo.edu

Marketing's Got Talent! Video Assignment

Used to help assess and solidify students understanding of the forms of utility.

School Scavenger Hunt by Kammie Jones

For 15 minutes, search the school for marketing efforts. The list must include but is not limited to, the location and supposed effectiveness of trophy displays, posters, and banners. Describe the item, where it is in the building, and why you think it is effective. You must have a minimum of 12 items to receive full credit for this assignment.

You must stay inside the school building. Any student not in their seat, in the classroom, at the end of the time will be marked un-excused for the class period.

ScavengerHunt.docx

What is Rhetoric by marjie.ralph@nebo.edu

You have 20 minutes to complete this assignment

-Please use all the sources you can to answer the following questions.

-Make sure to answer each question completely and fully to the best of your abilities.

1.) What is rhetoric?

2.) Who came up with the idea of rhetoric?

3.) What does rhetoric have to do with marketing?