Strand 5 Assignment Ideas

Strand 5: Product Life Cycle Assignment

Objective: This is an assignment I tried last year, the students seemed to like how there are different aspects of the product life cycle.

Product Life cycle assignment.docx

Market Planning Introductory Assignment: Shark Tank

This combines the concepts of segmentation, customer profiles, and analyzing the competition into one assignment for the purpose of product planning. By: lori.jacobson@nebo.edu

Marketing Survey by Rob Willardson

Marketing Survey / Primary Data Assignment

Directions: Create your own Marketing Survey using each of the following five types of survey questions. Use your proposed product or service that you are writing your Marketing Plan about. Survey five different people, summarize your findings and conclusions on a Word document.

Forced Response Question – Yes / No
Forced Response Question – Multiple Choice (A, B, C, D)
Forced Response Question – Rating Scale (1-10)
Forced Response Question – Level of Agreement (Strongly Agree, Agree, Mildly Disagree, Strongly Disagree)
Open Ended Question – Opinion Based

Marketing Survey Form:

Marketing Survey Assignment.docx

Strand 5 Rebranding Assignment By Jordan Smith CVHS

Chapter in the book Shoe Dog by Phil Knight about the creation of the Cortez by Blue Ribbon Sports (Nike before it was Nike). They were going to name it the Aztec, but were threatened with a suit by Adidas because they had just released a shoe named the Azteca Gold. Bill Bowerman then changed the name to Cortez because he is the one that conquered the Aztecs. This shoe became a cultural icon and its silhouette is still a classic today.

Assignment:

Find a product in need of a re-brand and come up with new names and a plan to roll out the changes