Performance skills

Performance Objective

Choose 3 of the 4 marketing performance objectives

  • Conduct primary and /or secondary research and analyze results.
  • Create a promotional plan that includes the following components: target market, promotional objective, advertising media selection, promotional schedule, and budget. 
  • Pitch a sales presentation for a product or service using the steps of the sales process.
  • Introduce an idea for a new product/service, include description of each of the 4P's.