Strand 6: Assignment Ideas
Strand 6: Used to introduce Promotion
Objective: Students will understand the impact of logos.
Instructions:
- In teams of 2 students will label the company of the logo.
- First team to have all logos labeled correctly wins.
Strand 6: Sponsor Promotion Assignment
Complete this project in groups of 2-4.
The Task
As a group, create a fictitious company built around a specific type of product (ex: sports apparel, energy drinks, long boards, flip flops, health supplement, sunglasses). With a budget of $50 million, create a plan and proposal to become the signature sponsor of 1 major sporting event (March Madness, Super Bowl, College Football Playoffs, NBA Finals, World Series). You will be competing against other teams in class to win that signature sponsorship for the event you select.
The Process
- Must create a name for your fictitious company
- Must create a logo
- Must determine your target market
- Must allocate how you will spend the $50 million ( ex: $30 million directly to event, $15 million in commercials, $5 million in signage)
- Must propose requirements that the event must uphold to avoid ambush marketing
- Must prove why your brand is good for the event
- Must include your plans to promote the event
- Must present to the class for a vote
Strand 6: Create Your Own Sports Drink Assignment by Ralph Anderson
Promotion Project that involves all of Marketing Functions and Elements.
It is fun!
Create Your Own Sports Drink 2016.docx Download Create Your Own Sports Drink 2016.docx
Strand 6: Loyalty Programs
Strand 6-Loyalty Programs.docx Download Strand 6-Loyalty Programs.docx
Strand 6: Demolition Derby Assignment by Derek Scoville
Demolition Derby assignment to help students understand promotion of an event using marketing segmentation
Here is a link to an article that students can read as an intro to this assignment