S1 Discussion Question

Discussion Question(s):  Based on your understanding of marketing, how is the customer's role in marketing defined? How do companies use this information to market their product(s)/service(s)? How can you use this information to make informed purchasing decisions?

Your main post must be two to three substantive paragraphs (250+ words) and include at least two references/citations. Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 75 words or more.