Create Your Own New Product (Rob Willardson)

  • Due No Due Date
  • Points 50
  • Submitting a text entry box or a file upload

Assignment Directions:

Divide the class into groups of 4-6 students.  Each group has 25 minutes to create a new product by completing the form attached below, and then create a scale model prototype from pipe cleaners or marshmallows and toothpicks.  After the 25 minutes has passed, each group will present their new product and show their prototype to the class, and address class questions.

Create Your Own New Product

 Product:

 Product Description:

 Questions to ask customer (must have 3):

Feature/Benefit Chart

Features         Benefits

1. 

2. 

3. 

Approaches (must have 2):

Common Objections (must have 3):

Objections          Responses

1. 

2. 

3. 

 Closing the Sale (must have 2):

Relationship building (must have 1):

1. 

Assignment Form:

Download Create Your Own New Product.doc

 

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