Intermediaries & shapes activity- April Warby, Tooele High

I start out by passing out laminated pages cut into different shapes.  I randomly pass them out to the class.  Here is an example of what I might have (though you don't have to use all the channels/colors.

Pink paper: 2 rectangles (full 8.5 x 11 sheet)

Purple paper: 2 rectangles, 1 diamond, one circle

Yellow paper: 2 rectangles, 1 diamond

Grey paper: 2 rectangles, 1 circle

Orange paper: 2 rectangles

Blue paper: 2 rectangles, diamond, circle, triangle

another color paper: 2 rectangles, diamond,  triangle

another color paper: 2 rectangles, circle, triangle

I have the students find their channel members/color groups.  I tell them that all channels have 2 rectangles.  What channel member do all channels have (producer & consumer/industrial user)

The rest of the channel members are different between each color group.  I pass out dry erase markers and have the individuals in the group write down on the laminated shapes which channel member each shape represents.  We discuss how consumer channels are longer because they all (at least indirect channels) have a retailer.  We discuss the difference between direct and indirect channels, and compare the similarities between consumer and industrial markets.

Lastly, I have them label the shapes in this handout and turn it in for points.