Marketing Survey (Rob Willardson)

  • Due No Due Date
  • Points 50
  • Submitting a text entry box or a file upload

Marketing Survey / Primary Data Assignment

Directions:  Create your own Marketing Survey using each of the following five types of survey questions.  Use your proposed product or service that you are writing your Marketing Plan about.  Survey five different people, summarize your findings and conclusions on a Word document.

  1. Forced Response Question – Yes / No
  2. Forced Response Question – Multiple Choice (A, B, C, D)
  3. Forced Response Question – Rating Scale (1-10)
  4. Forced Response Question – Level of Agreement (Strongly Agree, Agree, Mildly Disagree, Strongly Disagree)
  5. Open Ended Question – Opinion Based

Marketing Survey Form:

Download Marketing Survey Assignment.docx

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