Market Segmentation and Creating Personas

Market Segmentation and Creating Personas
Strand2_Standard3+Assignment
keith.lue@nebo.edu, Springville High School
Assignment: Instruct students to create a profile and picture of a target recruit for a club or sport on campus (e.g., game club, track team, honor society).  This profile or “persona” describes the typical member of the community based on marketing segmentation: demographic, geographic, psychographic, and behavioral.  You can also do this to describe students at rival high schools in the area.