Strand 2 Market Segmentation

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TASK:

Using the team that you selected for your SWOT analysis, you will create 4 separate advertising promotions that is focused towards four different segments of your target market.

 

PROCESS: 

You must specifically identify whether the segment is based off of Demographics, Psychographics, Geographics, or Behavioral Segmentation.  

You must create the actual promotion and then justify why your promotion will be effective for that segment of the market. 

 

EXAMPLE:

 If you chose a billboard - you must design the billboard, explain which segment it is for, and then justify in 3-4 sentences why it will be effective for that group of consumers. 

Be creative. If you are stuck consider ads such as billboards, social media, competitions, banners, email, etc.

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