The 4 P's of Marketing (Sample Assignment)

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TASK:

Select a team or event. Create a slideshow identifying the 4 P's of the team or event you have chosen. You must first identify your target market because that will drive each of your decisions when determining what to do for your price point and how you will promote it. 

PROCESS:

Create 5 slides - 

  • Slide 1 - Your target market. Be specific. Include all of the demographics, psychographics, geographics, and behavioral segmentation that describes them.
  • Slide 2 - The product. Be specific.
  • Slide 3 - Price. You may have a few price points depending on what you have selected as your team or event. Be specific
  • Slide 4 - Place. How does your target market access this entertainment. You should only select one, because your target market may slightly differ if they view it on television versus attending live.
  • Slide 5 - Promotion. Be specific about what this promotion is. Include specific details or create it if applicable.
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